The highlights of my 2014

2014, you were good to me. Here’s a recap of my year.

Word I lived by: Focus

Classes I took: Principles of Advertising, Introduction to the History of Art 1,  Writing Mechanics, Math for Liberal Arts and Sciences, Public Relations Research, Reporting, Multimedia Reporting, International Public Relations, Public Relations Strategy, Public Relations Writing, Ethics and Professional Responsibility, and Independent Study

Money I spent: Too much

Places I went: Washington, D.C.; St. Augustine, Florida; Jacksonville, Florida;


In chronological order…

My parents moved out of my childhood home, and I moved way too much back in.

I executed community events for Alpha PRoductions’ client First Watch Café in Ocala, Florida, with the A-Team.

I continued to work in the Department of Public Relations.

I took on the role of Assistant Managing Director of Alpha PRoductions, Florida’s largest student-run public relations firm.


I spent a lot of time with my roommates. 

I kayaked for the first time ever.

I ordered my first set of business cards and got my first collegiate name tag.

I served on a search committee to hire the executive director of a new advertising and public relations agency in the college: The Agency.

I met incredible friends and spent a week in the dorms for the first time ever as an RA at the Summer Journalism Institute.

I got published three times in the Independent Florida Alligator.

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I moved out of my four-bedroom apartment and moved a few doors down to a three-bedroom apartment. I spilled a lot of white paint in the process. (Miss you, Jenny!)

I served on the student advisory board for The Agency.


I tried to keep my new bedroom clean, and failed. Many times.

I went with UF PRSSA to PRSSA National Conference in Washington, D.C.

I learned from experts in communications at the Innovators Series. 

I hosted a Halloween party with my roommates. I was the black swan.

I was also a cat on Halloween.

I talked about Alpha PRoductions and The Agency in promotional videos.

I was a finalist in an ugly sweater contest with my twin Alpha PRoductions director, Natalia.

I accepted a position at The Agency, telling its story.

I went to two graduation receptions for friends.

I applied for my first credit card.

I went to many PRSSA and Alpha PRoductions meetings and events.

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I got my first picture with Albert. 

It was a great year. I took my word “Focus” and applied it to my future, involving myself more in PRSSA, Alpha PRoductions and The Agency. At times, I bit off more than I could chew, and I struggled. I can only hope I learned from these experiences and will do better this year. 

Hi from DeadLand.

Coming home for breaks from school always brings out my creative side. In high school I wanted to be a photographer, and I spent four years in International Baccalaureate level photography classes working on that goal. I've since shifted into communications, but I still feel strongly attached to photography. It was my first foray into storytelling. 

Here's a story I worked on this week with one of my best friends, and favorite model, Sarah Bransdorfer. We collaborated on the ideas and the direction of the shoot. 

Shot in DeLand, Florida. 

The three reasons why I deleted my Tumblr

To be honest, I’ve gone back and forth on deleting my Tumblr for a year or so. I kept telling myself that I could just log off, that it wasn’t necessary to delete my page entirely – that I had enough self control to not log back on.

That was a lie.

It’s time I broke it off with Tumblr for good.  

Here’s the thing. I both love and hate Tumblr. Tumblr has provided me with countless beautiful images, stories and facts. I think it made me a better person and a better artist, but I don’t think it’s helping anymore.

The other day I was talking with my friend Chloe (Hi, Chle Chle!) about Tumblr. She told me that she deleted her Tumblr and she would never look back. I owe her a lot for making me think about, and ultimately decide to delete my Tumblr.

My Tumblr page before I deleted it. 

Here are the three reasons why I chose to delete my Tumblr:

1) It made me lazy.

I realized that I was no longer creating content. I was curating it. And there’s nothing wrong with that. I certainly prided myself on reblogging beautiful images of woodsy interiors and unknown artists for at least five years. I’m at a point in my life, however, where I’m scheduling everything – and I’m finding that more often than not I’m not penciling time in for myself to sit down and be creative anymore.

Without Tumblr, I will undoubtedly have more time for schoolwork and extracurricular activities, but I’m also hoping to make more time for creative endeavors as well.

2) It made me procrastinate.

Let’s face it – Tumblr can be addicting. In five years, I’ve created over 3,800 posts (mostly reblogs) and liked over 8,000 more. Not one of those posts was a portfolio piece, nor was it anything of much value to me now or to my future career.

I spent five years building a tiny empire of nothingness. That’s a whole lot of time I could’ve spent creating my own content; or doing extra credit; or getting more involved in extra curricular activities. 

3) It made me sad.

Tumblr is a personal blogging platform above all else. It’s a safe place for people to vent their feelings. I also allowed my heart to spill out onto the keyboard from time to time, but I would then keep my Tumblr page guarded in anonymity – hiding it from potential employers. Seeing other posts about sad events triggered my own posts about sad, mundane facts of my life that no future employer wanted, or needed, to know.

I think deleting my Tumblr will make me a happier person.


None of this is to say that Tumblr is a malevolent social media platform that sucks the life out of you. It’s far from it. I’ve learned a lot from Tumblr and the people I followed there, but I’m ready to move on.

Thank you for everything, Tumblr: It’s not you, it’s me. 


What do you think? Was I wrong to breakup with Tumblr? Let me know in the comments.

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